AI-supported marketing
AI makes a good marketing leader faster, not replaceable.
I treat AI the way I treat any tool a team hands me: something that should earn its place by producing better outcomes. I use it daily across strategy, research, and execution, and I build with it firsthand so I can lead teams through adoption with credibility, not theory.
Strategy and research
Using AI to pressure-test positioning, synthesize market and competitor research, and get to a sharper strategy faster, without skipping the judgment that comes from 20+ years of doing the work.
Content operations
Building AI-supported content systems that scale output without losing voice. Briefs, drafts, repurposing, and SEO optimization move faster; the message stays human.
Hands-on building
Not just directing AI from a distance. I use AI tools to ship real things, landing pages, tools, and full products, which keeps me honest about what these tools can and can't do for a team.
Team enablement
Helping marketing teams adopt AI practically: where it saves real hours, where it creates risk, and how to build workflows people actually use instead of shelfware processes.
AI projects
Things I've built with AI, shipped and live.
Working proof that I don't just talk about AI in marketing. These are projects I conceived and shipped using AI-assisted development.