Staci Cretu.

Experience

Twenty years, four industries, one throughline.

SVP and CMO seats at venture-backed cybersecurity and SaaS companies, eight years running an award-winning agency, and a decade in government leadership before any of it.

Download resumePDF · updated 2026
Staci Cretu

Open, Seeking next role

Open to full-time opportunities

CMO / VP Marketing / Head of Marketing

  • Actively evaluating full-time CMO, VP Marketing, and Head of Marketing roles, with a focus on start-ups across B2B technology, cybersecurity, SaaS, industrial, professional services, and B2C, where marketing is expected to own the revenue number.
  • B2C and consumer experience alongside the B2B work: home services, homeowner-facing design and construction, and direct-to-consumer demand programs.
  • Currently serving as an advisor to RunSafe Security and select leadership teams while pursuing the next role.

Jun 2026–Present

RunSafe Security

Advisory Board Member

  • Provide strategic counsel to the CEO and leadership team on corporate growth strategy, market positioning, GTM execution, and commercialization initiatives.
  • Advise on marketing, customer acquisition, partnership development, and revenue acceleration within critical infrastructure and cybersecurity markets.

2024–2026

RunSafe Security

SVP & Chief Marketing Officer

  • Increased marketing-generated pipeline 168% YoY, contributing nearly 29% of total company pipeline and 69% of commercial pipeline.
  • Built an integrated go-to-market engine spanning ABM, lifecycle marketing, partner strategy, PR, analyst relations, outbound demand generation, and sales alignment.
  • Led the company's enterprise rebrand and refreshed positioning, messaging, website, and product marketing strategy around embedded cybersecurity and memory safety.
  • Built and led a high-performing marketing team while managing agencies, contractors, and a marketing budget of more than $2M.
  • Implemented attribution, forecasting, lifecycle management, and executive reporting connecting marketing investment directly to pipeline and revenue.
  • Built AI-enabled marketing operations and reporting frameworks that improved decision-making and execution speed.
  • Presented marketing strategy, pipeline performance, and growth plans to executive leadership and the Board of Directors.

2026–Present

The Living Kindness Fund

Founder

  • Founded in partnership with The Foundation for Enhancing Communities in memory of Mary Cretu.
  • Guided by trusted advisors and a shared commitment to turning kindness into meaningful support for those in need.

2016–2024

Uncommon Marketing Works

Founder & CEO

  • Grew the consultancy to approximately $2M in annual revenue while building and leading a team of nine marketing professionals.
  • Served as Fractional CMO and Interim Head of Marketing for 50+ organizations, from early-stage startups to companies exceeding $220M ARR.
  • Delivered measurable growth including $175K attributed revenue (RocketReach), 346% demo-page growth (Verenia), and demand generation supporting 11,000+ leads (Seeq).
  • Built repeatable go-to-market, revenue marketing, and attribution frameworks that improved pipeline visibility and executive decision-making.
  • Awards: Inc. Power Partner 2023, MarCom Platinum Winner 2022 & 2023, MUSE Creative Awards Gold Winner 2023.

2012–2016

Westfalia Technologies

Marketing Director

  • Built the internal marketing team from one person to three and managed an annual marketing budget exceeding $1M.
  • Introduced marketing technologies, reporting, and campaign management processes; strengthened sales and marketing alignment while improving lead generation and pipeline visibility.
  • Led branding, communications, digital marketing, events, and product marketing initiatives supporting domestic and international growth.

2007–2012

U.S. Army

Chief, Advertising & Public Affairs

  • Managed a $1–2M territory-level marketing budget and led cross-functional teams across communications and recruitment operations.
  • Served as official spokesperson and communications advisor to the commanding officer.
  • Directed integrated advertising strategy across traditional and digital channels.

Recognition

Awards from the Uncommon Marketing Works years.

A handful of honors recognizing the agency's creative work and industry impact between 2022 and 2023.

  • Inc. Power Partner, 2023
  • MarCom Platinum Winner, 2023
  • MUSE Creative Awards Gold Winner, 2023
  • MarCom Platinum Winner, 2022

Education

  • M.S., Integrated Marketing Communications

    Eastern Michigan University

  • BBA, Marketing

    Penn State University

Certifications

  • Pavilion CMO
  • Pavilion CRO
  • AI in Digital Marketing (DMI)
  • StoryBrand Certified Guide