Portfolio

Business outcomes, not marketing accomplishments.

Every portfolio piece started with a business problem a CEO or leadership team handed me, stalled pipeline, positioning that no longer resonated, sales blaming marketing, or a category that needed to be rebuilt. This is the work I've led, and the outcomes leadership got back.

CPQ · NetSuite

Verenia

Shifted a B2B CPQ company from broad traffic to higher-intent demand.

Demand generationPaid search & SEOLifecycle & ABMWebsite & brand

Read the portfolio piece →

Cybersecurity

RunSafe Security

Marketing became accountable for revenue, and started producing it.

Executive leadershipCategory positioningGTM rebuildRevenue accountability

Read the portfolio piece →

Industrial Manufacturing

SkyIO

The company had outgrown its name, its story, and its structure.

Executive leadershipNamingCategory positioningFull rebrand

Read the portfolio piece →

B2B data · SaaS

RocketReach

Stabilized marketing operations while building a scalable demand engine.

Interim executive leadershipDemand generationMarketing operationsLifecycle & attribution

Read the portfolio piece →

Industrial Analytics

Seeq

An integrated demand engine for an industrial analytics leader.

Integrated demandPaid mediaSEO & contentWebinars & eventsCampaign analytics

Read the portfolio piece →

Architecture & Design

SAAarchitects

The reputation was decades ahead of the brand.

Executive marketing leadershipBrand modernizationDigital transformationCRM implementationContent strategy

Read the portfolio piece →

Brand & creative

Repositioning, rebrand, and category creative work.

B2B data · SaaS · Social branding

RocketReach Social

A commodity category needed a brand people actually recognized.

View case study →

Industrial software · AVEVA Select

GS | PlantOptics

A legacy name couldn't carry the company into its next chapter.

View case study →

Cybersecurity · Talent assessment

Haystack Solutions

A category-defining product needed a brand buyers took seriously.

View case study →

Salesforce consulting · Manufacturing CRM

Forcivity

Fragmented brand. Blurred positioning. Neither was helping sales.

View case study →

Hospitality · Vacation homes

Your Home Concierge

A new service category needed a brand and a commercial engine.

View case study →