RocketReach.

01, Summary

Stabilized RocketReach's marketing operations while building a scalable demand generation engine. Over nine months, rebuilt CRM infrastructure, improved attribution and reporting, launched lifecycle marketing, optimized paid acquisition, and introduced a full-funnel growth strategy that generated $175K in attributed revenue, 3.2x ROAS, a 29:1 LTV:CAC ratio, and a 3x increase in landing page revenue.

02, Challenge

RocketReach was between marketing leaders with attribution gaps, unreliable CRM data, and paid programs that couldn't prove ROI. Inbound leads were being lost in reporting, lifecycle marketing was underbuilt, and leadership needed a clean read on what marketing was actually producing while the search for a permanent leader continued.

03, What I Did

1. 01Rebuilt HubSpot lifecycle stages, lead scoring, reporting, attribution, and workflows to 99%+ CRM synchronization health.
2. 02Optimized LinkedIn paid acquisition into a measurable revenue channel with clear ROAS and LTV:CAC visibility.
3. 03Recovered 60+ previously untracked inbound leads through reporting and attribution improvements.
4. 04Launched lifecycle and newsletter programs against a 300K audience, plus a webinar motion driving 90% net-new registrations.
5. 05Coordinated multiple agencies and vendors against one shared revenue roadmap and handed off a clean commercial baseline to the incoming exec.

04, Results

05, Who bought

“Staci is the definition of a full stack marketing exec. She easily navigates the intricacies of managing a company's martech stack, campaign development, and marketing strategy creation. I was thoroughly impressed with her depth, dedication, thoughtfulness, expertise and professionalism.”