Verenia.

01, Summary

Helped a B2B CPQ software company shift from broad traffic generation toward higher-intent demand. Through paid-search optimization, SEO strategy, landing-page improvements, LinkedIn advertising, and lifecycle marketing, increased average Google Ads clicks by approximately 242%, grew traffic to a paid demo page by more than 346%, increased time on page by 8.6%, and reduced bounce rate by 4.3%.

02, Challenge

Total website traffic was declining as older content lost ranking, and the real value wasn't chasing more volume — it was diagnosing that pattern and redirecting marketing toward higher-intent activity that actually produced pipeline in a competitive, technical CPQ category.

03, What I Did

1. 01Optimized paid search to drive higher-intent clicks and improve efficiency.
2. 02Built an SEO content-recovery strategy across a 4,200+ keyword footprint, with 140 keywords ranking on the first two search pages.
3. 03Improved landing pages and website engagement to lift time on page and reduce bounce.
4. 04Developed LinkedIn advertising and ABM audiences aligned to the NetSuite-native CPQ buyer.
5. 05Established lead lifecycle and nurture programs, and supported a broader website and brand transformation.

04, Results

“Staci is a true professional marketer and she runs an amazing team that helped Verenia in our growth journey.”