RunSafe Security.

01, Summary

Stepped in as SVP & Chief Marketing Officer for a deep-tech cybersecurity company where marketing needed to grow up. Repositioned the category around the economic buyer, rebuilt the commercial engine, and turned marketing into the largest contributor to company pipeline.

02, Challenge

RunSafe had a category-defining product but marketing was speaking to engineers instead of the buyers who signed the contracts. Pipeline wasn't keeping pace with sales targets, positioning didn't resonate with CISOs and CIOs, and leadership had no clean read on what marketing was actually producing. Sales and marketing operated in parallel, not together.

03, What I Did

1. 01Reset positioning and category narrative around CISO, CIO, and engineering leadership buyers in defense, energy, and industrial sectors.
2. 02Led a full enterprise rebrand and category positioning initiative in embedded cybersecurity and software supply chain security.
3. 03Built a full-funnel commercial engine spanning ABM, paid, content, events, and lifecycle programs, with sales aligned on one revenue plan.
4. 04Initiated analyst relations with Gartner and Forrester to secure third-party validation of the category story.
5. 05Rebuilt the revenue tech stack in HubSpot, installing lifecycle stages, lead-quality scoring, and attribution reporting.
6. 06Hired and led a 4-person team; managed a $1–2M budget with KPI-driven forecasting and ROI visibility.

04, Results

05, Who bought