Architecture & Design
SAAarchitects.
The reputation was decades ahead of the brand.
Executive Marketing Advisor
Multi-year
01, Summary
Advised the firm's leadership through a brand modernization, digital transformation, and CRM rollout, turning a legacy architecture practice's marketing infrastructure into a business development asset built for the next phase of growth.
02, Challenge
SAAarchitects had built a strong reputation across decades of work, but its brand, website, and business development infrastructure hadn't kept up. The identity no longer reflected the firm's capabilities, digital visibility was limited, and there was no centralized CRM or consistent executive thought leadership.
03, What I Did
- 01Led a full brand modernization, competitive research, positioning, messaging, identity, and brand standards.
- 02Redesigned the website as a business development asset with stronger project storytelling, SEO architecture, and mobile-first UX.
- 03Implemented Pipedrive CRM with pipeline design, contact migration, executive dashboards, and team training to give leadership visibility into opportunities.
- 04Built an ongoing content and executive thought-leadership program spanning newsletters, social, SEO blogs, and community engagement.
04, Results
Positioning
modern identity aligned to the firm's actual expertise and future vision
Business development
website rebuilt as a lead-generating asset for the firm
Infrastructure
CRM and marketing operations supporting sustainable growth
05, Who bought
“We first met Staci when we needed a new website designed. She and her team provided great guidance, suggestions and quick responses throughout the entire process. After several years, we still receive compliments on our website! Since we hired Staci for all of our online presence, social media posts and a monthly newsletter, the increase in activity, positive feedback and comments has far exceeded our expectations! In a field where we are sometimes expected to be highly particular and critical, the image that Staci has expressed of our firm online gives our clients confidence in our services and has greatly contributed to our ongoing success!”
