Seeq.

01, Summary

Built and managed an integrated demand generation program for an industrial analytics software company spanning paid media, SEO, email, webinars, content, and campaign analytics — increasing LinkedIn clicks by 127% and impressions by 147% month over month, generating leads at an average $11.11 CPL, growing organic users by 41%, and helping support more than 11,000 leads through September 2021.

02, Challenge

Seeq needed a partner who could run the full commercial program end to end, not one channel — spanning paid media, SEO, email, webinars, ABM planning, and campaign analytics — and operate as an extension of the leadership team in a technical, category-defining industrial analytics space.

03, What I Did

1. 01Ran LinkedIn and Google advertising with continuous budget reallocation based on campaign performance.
2. 02Drove SEO, backlink development, and an industrial keyword strategy tied to buyer intent.
3. 03Executed webinar and event promotion, email marketing, and landing-page performance optimization.
4. 04Owned lead tracking, UTM governance, website engagement analysis, and competitive search analysis.
5. 05Built ABM planning and campaign analytics into a single integrated operating motion with leadership.

04, Results

05, Who bought

“Staci is exceptionally knowledgeable and provides a high level of service and support for all of our marketing efforts. Staci and her team take on a strategic and consultative approach when working with us and have been pivotal in executing our marketing initiatives.”